Johnnie Walker was looking for a concept to help launch their new

XXX Label, in conjunction with the brands 200 year anniversary,

 'Keep Walking' Campaign.

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I created

'Lady Boss'

Lipstick on the Glass,

to plausibly try and take the

Scotch Drinking community out of the Board Room of Men and Auction Houses, toward a more inclusive

marketing strategy aimed at 

Business Women across the global.

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This campaign was not a winner, however, a year later they did launch 'Jane Walker Black Label, perhaps someone was listening.