The General Motors Brief requested we come up with a Marketing Vision to help with the Launch of Their New E-BIKE.

I thought of the origins of Travel and how we started with Horse Power on Horse Back.

I played with the imagery to incorporate old and new and named the Campaign 

'RIDE'

'The Past Is Our Future'

Creating The Type Face of

The Small 'e' resembling that of a cycling helmet and the Blue Strap representing 'e-power'.